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Turner succeeded Kroc as senior chairman in the corporate. Kroc did not honor his handshake deal – the McDonald brothers were being under no circumstances paid their royalties, which might eventually are around $100 million a yr. And McDonald's feeds about 1% of the planet's population each day.

The brothers comply with sell for $two.7 million, the legal rights to your San Bernandino spot, and 1% of foreseeable future profits. Kroc agrees to their terms apart from long term earnings, which he refuses and features to carry out under a handshake arrangement. The brothers reluctantly concur, and Kroc becomes the sole proprietor in the McDonald's Company. Dick asks Kroc why the latter failed to just go ahead and take concept and run with it. Kroc admits he usually preferred the restaurant for himself due to brothers' final identify, with Kroc lamenting his have identify isn't really "American" adequate, but that McDonald's represents American values.

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